Welcome To
vHIDES MERCHANDISE
vHIDES MERCHANDISE is a proud manufacturer and exporter of premium-quality leather goods since the 1980s. Based in the westernmost part of India — the arid Thar Desert of Rajasthan — our story began in the golden city of Jaisalmer, home to the world-famous UNESCO World Heritage Site, the Jaisalmer Fort.
As visitors from across the globe explored the city’s vibrant culture, destiny led us to the art of leather craftsmanship. What started as a humble initiative soon evolved into a thriving business — shaping Jaisalmer into a hub for exclusive handcrafted leather goods.
Our founder, Mr. Paras Ram Khatri, pioneered the leather trade in the region. With passion and creativity — without any formal education in design — he introduced unique styles and techniques that continue to define our brand today.
Over the years, vHIDES MERCHANDISE has expanded across multiple cities, offering a wide range of products including leather bags, wallets, cases, jackets, as well as canvas, cotton, and fabric bags and accessories. We continue to uphold the legacy of craftsmanship, sustainability, and timeless design.
Our Mission
To preserve and promote India’s traditional leather craftsmanship while delivering world-class quality and innovative designs.
We aim to provide our customers with durable, stylish, and ethically crafted products that reflect both heritage and modernity.
Our Vision
To establish vHIDES MERCHANDISE as a global leader in sustainable leather and fabric goods — a brand recognized for its authenticity, craftsmanship, and social responsibility.
We envision empowering local artisans, expanding into international markets, and setting new benchmarks in quality and creativity.
Business Startegies
Train and support local craftsmen, preserving traditional skills while providing fair employment opportunities. Adapt to global market trends, invest in new technologies, and regularly upgrade processes to maintain a competitive edge.
